I worked with my favorite collaborator, Gin Lane, to develop the brand and art direction for the new anti-Equinox, empowering fitness application, Ladder. Our directive was to create a brand that feels fresh, different, and unlike the industry stalwarts – Nike, Equinox, ClassPass, etc. All photography shot by Emiliano Granado with on the ground art direction by Daniel Batten.

 

Branding, Art Direction, Illustration, Design

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Brand
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Branded Applications
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Patterns
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Layouts
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Brand Photography
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