Throughout 2018, I collaborated with William Ellman on developing the full brand for his hummus and pita truck, Ramona’s Hummus and Pita, in Austin, TX. I worked with him on everything from coming up with a name to developing an identity and associated graphics to personally applying said graphics to his food truck and aiding in the design of the truck itself. Lots of fun getting to watch a brand come together in this way. Ramona illustration by TJ Rinsoki.
Branding, Creative Direction, Naming, Strategy, Design, Illustration, Sign Painting